
Click here to download the article.
After everything Moshe had done for God and the Jewish people; after all his hard work and dedication; after giving up his nice life in Midyan to save the Jewish nation, separating from his wife, suffering through the forty years in the desert - after everything, all he wants is one thing. הגיע שעה שאתבע צרכי - "the time has come for me to claim my needs." For all that he had done: rescuing a nation, transmitting the Torah to them, remaking world history single-handedly; none of that was enough. He wanted his legacy to be his children. And that he could not have.כיון ששמע משה שאמר לו המקום תן נחלת צלפחד לבנותיו אמר הגיע שעה שאתבע צרכי שיירשו בני את גדולתי. אמר לו הקב"ה לא כך עלתה במחשבה לפני, כדאי הוא יהושע ליטול שכר שמושו שלא מש מתוך האהלWhen Moshe heard God's instructions regarding Tzlafchad's inheritance that went to his daughters he said, "The time has arrived for me to make my own request - that my sons should inherit my greatness. Said God, "That did not enter into consideration before Me. Yehoshua is worthy to receive the reward for his service, for he did not stray from within your tent."
"He's eighty eight years old now, so his legacy is understandably on his mind. And even though he did famous campaigns: for all sorts of good causes: gun control, nuclear proliferation, Robert Kennedy's senatorial and presidential campaign, my father's not really satisfied with his work."Said Julian:
Advertising is built on puffery, and on deception, and I don't think that anyone can go proudly into the next world with a career built on deception, no matter how well they do."On one hand, it's impressive to see a person capable of looking back at his life's work with honesty and candor. But from another perspective, all I can think is: How sad. How many people will look back at a life of work spent sitting at a desk in front of a computer at an office, knowing that they helped corporations grow and prosper, or computers talk to one another, but spent less time on our true legacies - the values and principles they passed to their children; the energy they spent on their people, or their relationship with God?